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Advertising techniques

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Curipod generated lesson: "Advertising techniques". #5-7

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mr.robanderson

Updated 3 months ago

1. Drawings
360 seconds
Checkin: Draw/write - What was the highlight of your weekend?
2. Word cloud
120 seconds
What is the purpose of advertising?
3. Slide
60 seconds
Advertising Techniques
Advertisers use techniques to grab people's attention and influence their decisions. Common techniques include slogans, celebrity endorsements, and visuals. These techniques help companies get their message out to the public.
4. Slide
60 seconds
Concepts:
Advertising - The act of promoting or publicizing a product, service, or event in order to attract customers or clients. Target Audience - The particular group of people at which an advertisement is directed. Strategic Advertising - A type of advertising that uses a combination of techniques, such as visuals, sound, and text, to influence the target audience and create a lasting impression.
5. Open question
300 seconds
What are some of the different types of advertising techniques?
6. Slide
60 seconds
Advertising Technique(s)
Advertising Technique(s) Warm & Fuzzy Scientific Evidence Charisma Celebrities Fear Experts Humour Simple Solution Nostalgia Intensity Explicit Claims Testimonials
7. Poll
60 seconds
What is the most effective way to advertise a product?
  • By using social media
  • By using TV commercials
  • By using radio ads
  • By using newspaper ads
  • By word of mouth
8. Slide
60 seconds
Did you know?
Advertisers often use colors to influence consumers' emotions and associations with their brands. Some companies hire neuromarketers to study the brain's reactions to different ads. There have been instances of advertisers using subliminal messages in their ads to influence customers without them knowing it.
9. Open question
300 seconds
How do companies decide which techniques to use?
10. Open question
300 seconds
What do you think is the most effective advertising technique and why?

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