1. Word cloud
120 seconds
What is the most persuasive form of advertising? (Emotions, experts, etc)
2. Slide
60 seconds
Advertisers use persuasive techniques to influence consumer behavior. They use psychology to create an emotional response. Understand how to recognize persuasive techniques in ads.
The Power of Persuasive Advertising
3. Slide
60 seconds
Target Audience: the specific group of people the advertisement is trying to reach Call to Action: a phrase used to prompt the audience to take immediate action Persuasive Language: words chosen to influence the audience's thoughts and opinions
Concepts:
4. Poll
60 seconds
Do you think persuasive advertising is an effective way to influence people's buying decisions?
- Yes
- No
- Sometimes
5. Slide
60 seconds
Advertisers sometimes use a technique called “backward masking” to hide secret messages in their commercials. The average American is exposed to over 5,000 ads a day. Studies have shown that people are more likely to remember messages from ads if they are accompanied by music.
Did you know?
6. Open question
300 seconds
What are some examples of persuasive words used in advertisements?
7. Open question
300 seconds
What are some effective tactics used to persuade people to purchase a product?
8. Open question
300 seconds
What persuasive techniques have you noticed in advertisements?
9. Open question
300 seconds
Why do you think persuasive words and techniques are used in advertisements?
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