Scale your product with network effects (a workshop)
10
An hour long design thinking workshop where you work with how you can scale your startup by using ne
Jens @ Curipod
Updated 4 months ago
1. Title & media
60 seconds
Scale your startup with network effects
2. Drawings
270 seconds
Q: Warm up: Draw a WOW'ed user that just used your product
3. Open question
180 seconds
Q: What are network effects?
4. Bullets
60 seconds
The definition
- The value of a product or service increases when the number of people who use that product or service increases
- Example: The more of your friends using Whatsapp/Facebook - the more valuable the app becomes for you.
5. Bullets
60 seconds
Three parts of network effects
- The acquisition effect
- The engagement effect
- The economic effect
6. Bullets
60 seconds
Acquisition effect
- The Acquisition Effect which allows products to tap into their network to drive growth in users more cheaply as the network grows
- How Tinder arranged parties
- How Paypal made use of Ebay
- Hotmail and Iphone on emails
- How Airbnb used Craigslist to kickstart their network
7. Open question
300 seconds
Q: How might we super charge some acquisition effects
8. Bullets
60 seconds
The engagement effect
- The Engagement Effect which involves user engagement going up as the network grows
- The nature of reengagement with recurring meetings on zoom, meet, teams, whereby!
- Stickiness - The natural reengagement effect of slack
9. Open question
300 seconds
Q: How might a user reengage with your product?
10. Bullets
60 seconds
The economic effect
- The Economic Effect which involves monetization rates going up as the network grows.
- How Uber needed lots of drivers to kickstart the local network - subsidise fixed salaries or large bonuses to drive for uber and not a competitor
- How you might subsidise the "hard" side of the network in order to solve the cold start problem
11. Open question
240 seconds
Q: How might we use money to kickstart our platform?
12. Title & media
60 seconds
Network of networks
13. Bullets
60 seconds
Inspiration by examples
- Airbnb is a global network because people travel over far distances
- LinkedIn is a network of local networks.
- Slack is a network of networks. One channel = 1 network
14. Open question
240 seconds
Q: How might we use our networks to scaling out of our first local network? (Perhaps with network of networks?)
15. Title & media
60 seconds
Great job guys! Not there is only one thing we need to do!
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