Strategy development - Part 1: Where are we now?
We have seen big changes lately...
(regulatory, competitive landscape, shifting customer demographics, ...)
So it's time to revamp the company strategy
(and we'll do it together!)
First: What do you hope this strategy process will bring us?
We start with where we are today
What insights do we have about our customers, the market, our competitors, and so on?
What are our biggest CHALLENGES as a company today?
What are our biggest OPPORTUNITIES as a company today?
Wonderful! We've now built shared understanding of where we are today
Next session, we'll discuss where we want to go