The Three-Hour Brand Sprint was originally published by Jake Knapp of Google Ventures, and is adapted here by Curipod. 

After doing these exercises, your team gets a common language to describe what your company is about — and all subsequent decisions about visuals, voice, and identity become way easier. You can run the whole sprint, or select parts and adapt it your team and needs. 

#branding #creative #business #meetings-&-workshops 
#brainstorming

The Three-Hour Brand Sprint

About the Brand Sprint

Part 1: Look into the future

What will our company do 20 years from now?

Part 2: What, How, Why

Write A phrase or sentence describing your primary business 

What makes us unique? How do we deliver value?

Why does our company exists? Why do we do it?

Part 3: Our values

What is our most important values?

Part 4: Our most important customers/clients

Who are our most important customers/users?

Most important

Part 5: Our brand personality

Competitor analysis

Elite or mass appeal?

Serious or playful?

Conventional or rebel?

Friend or authority?

Mature & classic or young & innovative

Part 6: Competitors

Who are our fiercest competitors?

Agree most with

Add the competitors + your own company to the matrix

The Three-Hour Brand Sprint

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