The Three-Hour Brand Sprint
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The Three-Hour Brand Sprint was originally published by Jake Knapp of Google Ventures, and is adapte
Curipod creator studio
Updated 2 months ago
1. Title & media
60 seconds
The Three-Hour Brand Sprint
2. Bullets
60 seconds
About the Brand Sprint
- The Three-Hour Brand Sprint was originally published by Jake Knapp of Google Ventures
- After doing these exercises, your team gets a common language to describe what your company is about
- You can run the whole sprint, or select parts and adapt it your team and needs.
3. Bullets
60 seconds
Part 1: Look into the future
4. Open question
180 seconds
Q: What will our company do 20 years from now?
5. Bullets
60 seconds
Part 2: What, How, Why
6. Open question
180 seconds
Q: Write A phrase or sentence describing your primary business
7. Open question
180 seconds
Q: What makes us unique? How do we deliver value?
8. Open question
180 seconds
Q: Why does our company exists? Why do we do it?
9. Bullets
60 seconds
Part 3: Our values
10. Word cloud
180 seconds
Q: What is our most important values?
11. Bullets
60 seconds
Part 4: Our most important customers/clients
12. Open question
270 seconds
Q: Who are our most important customers/users?
13. Bullets
20 seconds
Part 5: Our brand personality
14. Poll
20 seconds
Q: Elite or mass appeal?
- Elite
- A bit Elite
- Quite broad appeal
- Mass appeal
15. Poll
20 seconds
Q: Serious or playful?
- Serious
- A bit serious
- A bit playful
- Playful
16. Poll
20 seconds
Q: Conventional or rebel?
- Conventional
- A bit conventional
- A bit rebel
- Rebel
17. Poll
20 seconds
Q: Friend or authority?
- Friend
- Somewhat friend
- Somewhat authority
- Authority
18. Poll
20 seconds
Q: Mature & classic or young & innovative
- Mature & classic
- A bit mature & classic
- A bit young & innovative
- young & innovative
19. Bullets
60 seconds
Part 6: Competitors
20. Open question
270 seconds
Q: Who are our fiercest competitors?
21. Drawings
180 seconds
Q: Add the competitors + your own company to the matrix
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