The Three-Hour Brand Sprint

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The Three-Hour Brand Sprint was originally published by Jake Knapp of Google Ventures, and is adapte

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Curipod creator studio

Updated 9 months ago

1. Slide
60 seconds
The Three-Hour Brand Sprint
2. Slide
60 seconds
About the Brand Sprint
  • The Three-Hour Brand Sprint was originally published by Jake Knapp of Google Ventures
  • After doing these exercises, your team gets a common language to describe what your company is about
  • You can run the whole sprint, or select parts and adapt it your team and needs.
3. Slide
60 seconds
Part 1: Look into the future
    4. Open question
    180 seconds
    What will our company do 20 years from now?
    5. Slide
    60 seconds
    Part 2: What, How, Why
      6. Open question
      180 seconds
      Write A phrase or sentence describing your primary business
      7. Open question
      180 seconds
      What makes us unique? How do we deliver value?
      8. Open question
      180 seconds
      Why does our company exists? Why do we do it?
      9. Slide
      60 seconds
      Part 3: Our values
        10. Word cloud
        180 seconds
        What is our most important values?
        11. Slide
        60 seconds
        Part 4: Our most important customers/clients
          12. Open question
          270 seconds
          Who are our most important customers/users?
          13. Slide
          20 seconds
          Competitor analysis
            14. Poll
            20 seconds
            Elite or mass appeal?
            • Elite
            • A bit Elite
            • Quite broad appeal
            • Mass appeal
            15. Poll
            20 seconds
            Serious or playful?
            • Serious
            • A bit serious
            • A bit playful
            • Playful
            16. Poll
            20 seconds
            Conventional or rebel?
            • Conventional
            • A bit conventional
            • A bit rebel
            • Rebel
            17. Poll
            20 seconds
            Friend or authority?
            • Friend
            • Somewhat friend
            • Somewhat authority
            • Authority
            18. Poll
            20 seconds
            Mature & classic or young & innovative
            • Mature & classic
            • A bit mature & classic
            • A bit young & innovative
            • young & innovative
            19. Slide
            60 seconds
            Part 6: Competitors
            20. Open question
            270 seconds
            Who are our fiercest competitors?
            21. Drawings
            180 seconds
            Add the competitors + your own company to the matrix

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