The Three-Hour Brand Sprint

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The Three-Hour Brand Sprint was originally published by Jake Knapp of Google Ventures, and is adapte

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Curipod creator studio

Updated 2 months ago

1. Title & media
60 seconds
The Three-Hour Brand Sprint
2. Bullets
60 seconds
About the Brand Sprint
  • The Three-Hour Brand Sprint was originally published by Jake Knapp of Google Ventures
  • After doing these exercises, your team gets a common language to describe what your company is about
  • You can run the whole sprint, or select parts and adapt it your team and needs.
3. Bullets
60 seconds
Part 1: Look into the future
    4. Open question
    180 seconds
    Q: What will our company do 20 years from now?
    5. Bullets
    60 seconds
    Part 2: What, How, Why
      6. Open question
      180 seconds
      Q: Write A phrase or sentence describing your primary business
      7. Open question
      180 seconds
      Q: What makes us unique? How do we deliver value?
      8. Open question
      180 seconds
      Q: Why does our company exists? Why do we do it?
      9. Bullets
      60 seconds
      Part 3: Our values
        10. Word cloud
        180 seconds
        Q: What is our most important values?
        11. Bullets
        60 seconds
        Part 4: Our most important customers/clients
          12. Open question
          270 seconds
          Q: Who are our most important customers/users?
          13. Bullets
          20 seconds
          Part 5: Our brand personality
            14. Poll
            20 seconds
            Q: Elite or mass appeal?
            • Elite
            • A bit Elite
            • Quite broad appeal
            • Mass appeal
            15. Poll
            20 seconds
            Q: Serious or playful?
            • Serious
            • A bit serious
            • A bit playful
            • Playful
            16. Poll
            20 seconds
            Q: Conventional or rebel?
            • Conventional
            • A bit conventional
            • A bit rebel
            • Rebel
            17. Poll
            20 seconds
            Q: Friend or authority?
            • Friend
            • Somewhat friend
            • Somewhat authority
            • Authority
            18. Poll
            20 seconds
            Q: Mature & classic or young & innovative
            • Mature & classic
            • A bit mature & classic
            • A bit young & innovative
            • young & innovative
            19. Bullets
            60 seconds
            Part 6: Competitors
            20. Open question
            270 seconds
            Q: Who are our fiercest competitors?
            21. Drawings
            180 seconds
            Q: Add the competitors + your own company to the matrix

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