The Three-Hour Brand Sprint
About the Brand Sprint
- The Three-Hour Brand Sprint was originally published by Jake Knapp of Google Ventures
- After doing these exercises, your team gets a common language to describe what your company is about
- You can run the whole sprint, or select parts and adapt it your team and needs.
Part 1: Look into the future
Q: What will our company do 20 years from now?
Q: Write A phrase or sentence describing your primary business
Q: What makes us unique? How do we deliver value?
Q: Why does our company exists? Why do we do it?
Q: What is our most important values?
Part 4: Our most important customers/clients
Q: Who are our most important customers/users?
Part 5: Our brand personality
Q: Elite or mass appeal?
- A bit Elite
- Quite broad appeal
- Mass appeal
Q: Serious or playful?
- A bit serious
- A bit playful
Q: Conventional or rebel?
- A bit conventional
- A bit rebel
Q: Friend or authority?
- Somewhat friend
- Somewhat authority
Q: Mature & classic or young & innovative
- Mature & classic
- A bit mature & classic
- A bit young & innovative
- young & innovative
Q: Who are our fiercest competitors?
Q: Add the competitors + your own company to the matrix