The Three-Hour Brand Sprint
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The Three-Hour Brand Sprint was originally published by Jake Knapp of Google Ventures, and is adapted here by Curipod. After doing these exercises, your team gets a common language to describe what your company is about — and all subsequent decisions about visuals, voice, and identity become way easier. You can run the whole sprint, or select parts and adapt it your team and needs. #branding #creative #business #meetings-&-workshops #brainstorming
Curipod creator studio
Updated 9 months ago
1. Slide
60 seconds
The Three-Hour Brand Sprint
2. Slide
60 seconds
About the Brand Sprint
- The Three-Hour Brand Sprint was originally published by Jake Knapp of Google Ventures
- After doing these exercises, your team gets a common language to describe what your company is about
- You can run the whole sprint, or select parts and adapt it your team and needs.
3. Slide
60 seconds
Part 1: Look into the future
4. Open question
180 seconds
What will our company do 20 years from now?
5. Slide
60 seconds
Part 2: What, How, Why
6. Open question
180 seconds
Write A phrase or sentence describing your primary business
7. Open question
180 seconds
What makes us unique? How do we deliver value?
8. Open question
180 seconds
Why does our company exists? Why do we do it?
9. Slide
60 seconds
Part 3: Our values
10. Word cloud
180 seconds
What is our most important values?
11. Slide
60 seconds
Part 4: Our most important customers/clients
12. Open question
270 seconds
Who are our most important customers/users?
13. Slide
20 seconds
Competitor analysis
14. Poll
20 seconds
Elite or mass appeal?
- Elite
- A bit Elite
- Quite broad appeal
- Mass appeal
15. Poll
20 seconds
Serious or playful?
- Serious
- A bit serious
- A bit playful
- Playful
16. Poll
20 seconds
Conventional or rebel?
- Conventional
- A bit conventional
- A bit rebel
- Rebel
17. Poll
20 seconds
Friend or authority?
- Friend
- Somewhat friend
- Somewhat authority
- Authority
18. Poll
20 seconds
Mature & classic or young & innovative
- Mature & classic
- A bit mature & classic
- A bit young & innovative
- young & innovative
19. Slide
60 seconds
Part 6: Competitors
20. Open question
270 seconds
Who are our fiercest competitors?
21. Drawings
180 seconds
Add the competitors + your own company to the matrix
Made with ❤️ from Norway