The Three-Hour Brand Sprint
About the Brand Sprint
- The Three-Hour Brand Sprint was originally published by Jake Knapp of Google Ventures
- After doing these exercises, your team gets a common language to describe what your company is about
- You can run the whole sprint, or select parts and adapt it your team and needs.
Part 1: Look into the future
What will our company do 20 years from now?
Write A phrase or sentence describing your primary business
What makes us unique? How do we deliver value?
Why does our company exists? Why do we do it?
What is our most important values?
Part 4: Our most important customers/clients
Who are our most important customers/users?
Elite or mass appeal?
- Elite
- A bit Elite
- Quite broad appeal
- Mass appeal
Serious or playful?
- Serious
- A bit serious
- A bit playful
- Playful
Conventional or rebel?
- Conventional
- A bit conventional
- A bit rebel
- Rebel
Friend or authority?
- Friend
- Somewhat friend
- Somewhat authority
- Authority
Mature & classic or young & innovative
- Mature & classic
- A bit mature & classic
- A bit young & innovative
- young & innovative
Who are our fiercest competitors?
Add the competitors + your own company to the matrix