1. Slide
60 seconds
Driving Continuous Improvement
Evaluating and Iterating Design Projects
2. Slide
60 seconds
Evaluation allows us to assess the effectiveness of our design projects. It helps us understand whether the design meets its intended purpose and fulfills the needs of the audience. Example:
The Importance of Evaluation
3. Poll
20 seconds
Do you think evaluating design projects is important?
- Yes, it ensures the design meets its goals.
- No, once it's done, it's done.
- I'm not sure.
4. Slide
60 seconds
Evaluating design projects is crucial to ensure that they are successful in meeting their intended goals and audience needs.
Explanation of Poll Question
5. Slide
60 seconds
An iterative design process involves repeating and refining design cycles based on evaluation and user feedback. It allows for continuous improvement and ensures designs evolve to better meet audience needs. Example:
The Benefits of Iterative Design Process
6. Slide
60 seconds
Iteration helps designers identify and address design flaws, usability issues, and areas for enhancement. It allows for incremental changes that lead to significant improvements over time. Example:
Continuous Improvement Through Iteration
7. Open question
180 seconds
In groups or pairs, discuss a design project that you think could benefit from an iterative approach. How could iteration improve the design?
8. Slide
60 seconds
Evaluation: Iteration: Result:
Example 1: Facebook's News Feed
9. Slide
60 seconds
Evaluation: Iteration: Result:
Example 2: Nike's Running App
10. Slide
60 seconds
Evaluation: Instagram evaluates user engagement and feedback on the Explore page to determine its effectiveness. Iteration: Instagram iteratively refines the Explore page algorithm to provide users with more relevant and personalized content. Result: Continuous iteration has made the Explore page more tailored to users' interests, leading to increased engagement.
Example 3: Instagram's Explore Page
11. Slide
60 seconds
Evaluation is essential to assess the effectiveness of design projects based on purpose, audience, and audience needs. An iterative design process allows for continuous improvement and refinement. Iteration leads to better designs that evolve to meet audience expectations.
Key Takeaways
12. Open question
180 seconds
Take a moment to reflect on what you have learned about evaluating and iterating design projects. Write down one way you can incorporate evaluation and iteration in your own design process.
13. Slide
60 seconds
Evaluation ensures that design projects meet their goals and audience needs.Iteration through user feedback and continuous improvement leads to better designs over time. Let's embrace evaluation and iteration to create impactful and successful design projects.
Recap and Conclusion
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