Marketing Concepts
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Curipod generated lesson: "Marketing Concepts". #professional-development
upasana.gupta
Updated 5 months ago
1. Slide
60 seconds
Dr. Upasana Gupta
MARKETING MANAGEMENT
2. Slide
60 seconds
Marketing-Meaning Definition Marketing Management-Definition Marketing Process Core concepts of Marketing
Agenda
3. Word cloud
120 seconds
What is Marketing?
4. Slide
300 seconds
Marketing-
5. Slide
60 seconds
6. Slide
60 seconds
Marketing is identifying and meeting human and social needs profitably.
Marketing Definition
7. Slide
60 seconds
Marketing is identifying and meeting human and social needs profitably. 2. Marketing is an organizational function and a societal process by which individuals and groups obtain what they need and want through creating, communicating, and delivering value to each other.
Marketing Definition
8. Slide
60 seconds
Marketing is identifying and meeting human and social needs profitably. 2. Marketing is an organizational function and a societal process by which individuals and groups obtain what they need and want through creating, communicating, and delivering value to each other. 3. Marketing is about satisfying customer needs and managing customer relationships in ways that benefit the organization and stakeholders
Marketing Definition
9. Word cloud
120 seconds
What is Marketing Management?
10. Slide
60 seconds
Marketing Management Introduction
11. Slide
60 seconds
Marketing Management is the process of planning, directing, and controlling a company's marketing efforts. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior value for customers, clients, partners, and society at large..
Marketing Management Introduction
12. Slide
60 seconds
Marketing Management is the process of planning, directing, and controlling a company's marketing efforts. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior value for customers, clients, partners, and society at large..
Marketing Management Introduction
13. Poll
60 seconds
What do you think is the most important part of marketing management?
- Understanding the target audience
- Creating an effective marketing strategy
- Implementing the marketing plan
- Analyzing and measuring results
14. Slide
60 seconds
Marketing Process:
15. Slide
60 seconds
Marketing Management is one of the oldest management disciplines, dating back to ancient civilizations. Modern marketing management is based on 4Ps: product, price, promotion, and place. The principles of Marketing Management are applicable to both the for-profit and non-profit sectors.
Did you know?
16. Slide
60 seconds
Marketing as an exchange process
17. Slide
60 seconds
There are at least two parties. Each party has something that might be of value to the other party. Each party is capable of communication and delivery. Each party is free to reject the exchange offer. Each party believes it is appropriate or desirable to deal with the other party.
For an exchange to process....
18. Slide
60 seconds
The 5 core concepts of Marketing
19. Poll
20 seconds
Need, Want and Demand Are they same?
- Yes
- No
20. Slide
60 seconds
Needs are the basic requirements for human beings to survive. Wants are needs when shaped by culture and individual personality. Demands are wants backed by buying power.
Need, Want, and Demand
21. Slide
60 seconds
1) Negative Demand- consumers don't want the product and avoid paying for it.
States of Demand
22. Slide
60 seconds
2)Non-Existing demands Consumers may be unaware of or uninterested in the product.
States of Demand
23. Slide
60 seconds
3) Latent Demand Consumers may share a strong need that cannot be satisfied with the existing products.
States of Demand
24. Slide
60 seconds
4) Declining demand Consumers begin to buy product less frequently or not at all.
States of Demand
25. Slide
60 seconds
5) Irregular demand Consumer demand changes over time to time.
States of Demand
26. Slide
60 seconds
6) Full demand Consumers are adequately buying all the products that are put into the market.
States of Demand
27. Slide
60 seconds
7) Overfull demands More consumers would like to buy the product than available in the market. Soon the product gets out of stock.
States of Demand
28. Slide
60 seconds
8) Unwholesome demand Consumers may be attracted to the products that have undesirable social consequences.
States of Demand
29. Slide
60 seconds
Marketing responses to different states of demand
30. Slide
60 seconds
Products Services Experiences Combination of two or all "Marketing Myopia" ex-Nokia
Market offerings
31. Slide
60 seconds
For a firm to deliver value to its customers, they must consider what is known as the "total market offering."
Marketing is all about Value
32. Slide
60 seconds
Marketing was once considered to be a form of art and persuasion, rather than a science. The concept of 'marketing' was first introduced in the 1700s in a book called The Present State of the Circulation of Money by John Law. Marketing can be broken down into two basic categories: push and pull marketing.
Did you know?
33. Poll
60 seconds
What is Marketing?
- Marketing is the process of identifying customer needs and satisfying them through a product or service
- Marketing is the process of selling products to customers
- Marketing is the process of creating a product and promoting it to the target audience
- Marketing is process of generating maximum sales
34. Poll
60 seconds
What is the definition of marketing management?
- The process of advertising and branding products or services.
- The process of creating, promoting, and delivering products or services to meet customer needs and achieve organizational goals.
- The act of pricing and distributing products or services.
- The art of selling products and services to consumers.
35. Poll
60 seconds
Which one is NOT a part of the marketing management process?
- Supply chain management
- Accounting
- Product development
- Market research
36. Poll
60 seconds
What is the primary goal of marketing management?
- To satisfy customer needs and wants while achieving organizational objectives.
- To dominate the market by eliminating competition.
- To create unique product features.
- To maximize profits at any cost.
37. Personalised Feedback
360 seconds
How does effective marketing management contribute to the success and growth of a business?
38. Open question
180 seconds
Work together in pairs: What are the three main components of a successful marketing management strategy?
39. Poll
60 seconds
Which element involves identifying target markets, analyzing consumer behavior, and conducting market research?
- Promotion Mix
- Market Segmentation
- Product Development
- Pricing Strategy
40. Poll
60 seconds
What is the purpose of a marketing plan in marketing management?
- To establish long-term financial projections.
- To determine sales targets for each quarter only.
- To outline specific marketing objectives and strategies for achieving them.
- To allocate budget for advertising purposes only.
41. Drawings
450 seconds
Brain break: Draw a giant hamburger playing a guitar on a sandy beach
42. Open question
180 seconds
Work together in pairs: What are the three most important aspects of marketing management to consider when developing a marketing plan?
43. Slide
60 seconds
{"name":"Marketing Mix","definition":"A set of marketing tools that a company uses to pursue its marketing objectives in the target market"}
Concepts:
44. Open question
300 seconds
What are some of the advantages and disadvantages to using digital marketing over traditional marketing?
45. Open question
300 seconds
What strategies have been successful in the past for marketing a product or service?
46. Open question
300 seconds
What have you learned about marketing concepts through this course?
47. Open question
300 seconds
How can you apply the marketing concepts you have learned to your own business or organization?
48. Drawings
450 seconds
Brain break: Draw a hot air balloon with cupcakes as the passengers flying over a candy mountain.
49. Drawings
1260 seconds
Question: You are the marketing director of a large fashion retailer. How would you use marketing concepts to build an effective customer loyalty program? Clues: • Analyze the customer base to identify the best rewards. • Research loyalty program strategies used by successful competitors. • Design a strategy that will incentivize customers to return. In pairs: Select and solve one of the tasks: A. Choose one marketing concept and explain how it fits into your loyalty program. B. Choose a loyalty program from a competitor and explain how you would improve it.
50. Poll
60 seconds
What is the marketing concept?
- An approach that emphasizes mass production and low prices to capture a large market share
- A customer-centric business philosophy that focuses on creating and delivering value to customers
- A strategy that relies on aggressive sales techniques to close deals
51. Poll
60 seconds
What is market segmentation?
- Setting prices low in order to drive competitors out of business
- Dividing a larger market into smaller groups of consumers with similar needs or characteristics
- Selling products through multiple channels, such as online and in-store
52. Poll
60 seconds
What is the difference between advertising and marketing?
- There is no difference between advertising and marketing; they are interchangeable terms
- Marketing refers only to research activities aimed at understanding consumer behavior
- Advertising is just one component of marketing; it involves promoting a product or service through various media channels, while marketing encompasses all activities involved in creating, communicating, delivering, and exchanging offerings
53. Poll
60 seconds
What is a unique selling proposition (USP)?
- An advertising slogan designed to increase brand recognition
- The price point at which a product becomes profitable
- The unique benefit or advantage offered by a product or brand that sets it apart from competitors
54. Poll
60 seconds
What does SWOT stand for?
- Strengths, Weaknesses, Opportunities, Threats
- Sustainability,Warranty,Ongoing costs,Taxes
- Sales, Wages, Organization structure,Taxes
55. Open question
180 seconds
Work together in pairs: What is the difference between B2B and B2C marketing?
Made with ❤️ from Norway