1. Word cloud
120 seconds
An analysis of a company's Strengths, Weaknesses, Opportunities and Threats used by companies to evaluate their competitive position.
2. Word cloud
60 seconds
A technique for gathering data that involves asking people questions.
3. Word cloud
60 seconds
The process of finding patterns and anomalies (irregularities) in data to predict outcomes.
4. Word cloud
60 seconds
A careful monitoring of your surroundings, in order to detect early signs of opportunities and threats that may influence your current and future plans.
5. Word cloud
60 seconds
Involves researching and analyzing existing data that has already been collected by other outside sources.
6. Word cloud
60 seconds
Data that can be counted or compared on a scale, measuring things like rankings, statistics, percentages, and trends.
7. Word cloud
60 seconds
Research conducted with a scientific approach using two sets of variables.
8. Word cloud
120 seconds
Force respondents to provide a definitive answer or opinion to each question.
9. Word cloud
60 seconds
Non-numerical data that describes qualities and characteristics.
10. Word cloud
60 seconds
Involves researching and analyzing original data collected from first-hand experience.
11. Word cloud
60 seconds
The process of gathering and analyzing market and customer data and information that can be used to make marketing decisions, focusing on the 4Ps.
12. Word cloud
60 seconds
Research technique in which researchers watch how consumers interact in the market or with a product.
13. Word cloud
60 seconds
Questions that require the respondent to answer without being given a finite amount of pre-selected answer options to choose from
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