1. Word cloud
120 seconds
What is the first brand name that comes to mind?
2. Word cloud
120 seconds
In one word, describe what a brand identity is?
3. Slide
60 seconds
What is Brand Identity?
Brand identity is a set of visuals, messaging, and experiences that represent an organization to its audience. It's a way to communicate a company's values and mission. Developing a brand identity is essential for any business. Creating a strong brand identity can help your business stand out in crowded markets and create an emotional connection with consumers.
4. Slide
60 seconds
Did you know?
The average person is exposed to over 5,000 brand messages every day. The use of color in branding is more powerful than most people realize. For example, McDonald’s iconic yellow and red color combination is meant to evoke feelings of happiness and appetite. The average person can recognize a brand logo in as little as 13 milliseconds. That’s faster than the blink of an eye!
5. Open question
180 seconds
Work together in pairs: What is the importance of developing a consistent brand identity?
6. Slide
60 seconds
Elements of Brand Identity
Brand identity includes logos, colors, typography, and other visual elements. It also includes the company's values, mission, brand voice, and more. Brand identity is the essence of how customers see your company and remember it.
7. Slide
60 seconds
Brand Identity Task
You have a selection of products on your desk Work in 3-4s and identify the 'brand identity' for each product You should research other products to identify patterns of the brand identity Look for: Colour schemes Logo Type face Repeated graphics Overall message/slogan Types of product
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