AARRR workshop template
Improve Acquisition, Activation, Retention, Referral, and Revenue.
What are the pirate metrics?
- Acquisition - How our customers find us
- Activation - How is our customers first experience?
- Retention - How many of our customers are coming back?
- Referral - How can we turn our customers into advocates?
- Revenue - How can we increase revenue from our customers?
Q: Where are we currently performing least well
Q: Why is the choosen metric not better?
Q: What action can we take to improve the metric?