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Curipod lesson about topic "Marketing"

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Updated 5 months ago

1. Word cloud
120 seconds
2. Slide
60 seconds
3.1 Identify the principles of marketing and explain their importance to an organization [i.e., target market, marketing strategies (4Ps), market segmentation, marketing channels, etc.
3. Slide
60 seconds
Marketing is the process of creating and promoting a product or service. It involves research, advertising, pricing, and distribution of goods and services. Marketing helps businesses understand customer needs and reach their goals. 4 P's of Marketing: Product, Promotion, Price, Place
Marketing: What You Need to Know
4. Slide
60 seconds
Research: The systematic gathering and analysis of data for a specific purpose. Advertising: A form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Distribution: The way in which goods are made available to customers through shops, online stores, etc.
5. Slide
60 seconds
4 P'S
6. Slide
60 seconds
Product: This is all the factors relating to your design, specifications and features of your product. Products have different aspects that help them sell. A business may alter its products to increase it appeal for different customers.
7. Word cloud
60 seconds
What are the different ways of promoting a business/product?
8. Slide
60 seconds
Price: When setting its prices, a business will have to think about its costs. A business wants to cover its costs to make a profit, but needs to think about the effect that the price will have on demand. Generally, if you raise your prices sales will fall but you make more profit on each item and vice versa.
9. Open question
210 seconds
How do you think a new business should price it's products?
10. Slide
60 seconds
Place:This refers to the way in which products are distributed. Is the internet used or a shop? A website can be very cheaply and be used to advertise to customers. The more places to buy the product and the easier it is made to buy it, the better for the business (and the consumer?)
11. Word cloud
60 seconds
Why is the internet so important to small businesses?
12. Poll
60 seconds
What do you think is the most effective way to market a product?
  • Social media campaigns
  • Word-of-mouth referrals
  • Ads on television or radio
  • Printed ads in newspapers and magazines
13. Slide
60 seconds
The average person sees 5,000 ads per day. McDonald’s paid $1.5 million for its “I’m Lovin’ It” jingle. SMS Text Messaging was invented by Neil Papworth in 1992.
Fun facts:
14. Drawings
450 seconds
Draw / write: What are some of the most effective marketing strategies for 18 year olds?
15. Drawings
360 seconds
Draw / write: How does digital media influence marketing to 18 year olds?
16. Open question
150 seconds
What have you learned about marketing from this discussion?
17. Open question
330 seconds
How can you use the information from this discussion to better understand marketing?
18. Slide
60 seconds
19. Slide
60 seconds
7 Functions of Marketing
20. Poll
20 seconds
Which of the 4 P’s of Marketing is the communication process that takes place between a business and its various consumers?
  • Price
  • Place
  • Promotion
21. Slide
60 seconds
1.Define terms related to the functions of marketing. 2.Demonstrate how the Super Bowl uses the 7 functions of marketing to compete for market share.
22. Slide
60 seconds
Distribution – Deciding where and to whom products need to be sold in order to reach final users. The logistics of physically moving and storing goods are also distribution.
23. Slide
60 seconds
For example: A new company that produces handmade items, to create a reputation, will choose a well-known store, in order to earn the trust of customers. As soon as clothes were distributed to a popular boutique, the brand is gaining popularity. After the company has recommended itself, it is possible to switch to the Internet and expand in this direction. Thus, the company will no longer depend on another brand and will open new opportunities for itself.
24. Drawings
450 seconds
25. Slide
60 seconds
Getting the money that is necessary to pay for operation of a business. Including bank loans and customer payment options (whether to offer credit etc.).
26. Slide
60 seconds
For example: Business owners often obtain bank loans to start a new business. Some also form corporations and may sell shares (or stock) of the business. Financing also involves decisions such as whether to offer credit to customers. Most retailers offer customers payment options such as MasterCard or Visa, while other stores offer their own credit services.
27. Drawings
450 seconds
28. Slide
60 seconds
Research to make important business decisions. This involves listening to customers, responding to their wants and needs, and keeping your products and services fresh and up to date.
Marketing Information Management
29. Slide
60 seconds
Carrying out customer surveys is one of the most effective ways to understand what your customers think of your company.
30. Open question
210 seconds
How can stores determine what you like?
31. Slide
60 seconds
Decisions about how much to charge for goods and services to maximize profits.
32. Slide
60 seconds
For example: Pricing decisions can be based on costs, competitors‘ prices, and value delivered to customers. To determine a price, marketers nowadays for most products need to determine how much customers are willing to pay.
33. Slide
60 seconds
Obtaining, developing, maintaining and improving a product to make it more competitive in the market.
Product/Service Management
34. Open question
210 seconds
What are some products that keep improving?
35. Slide
60 seconds
Inform, persuade, or remind customers about your product
36. Slide
60 seconds
For example: Online ads, television and radio commercials are forms of promotion. This type of promotion is called advertising. Promotion is also used to improve a company’s public image.
37. Slide
60 seconds
provides customers with goods and services they want.
38. Slide
60 seconds
For example: You can sell your products directly or indirectly. If you have a store where you sell your own products, you can personally make sure that you have staff that will help customers. If this is an online sale, then you need to have explanatory brochures for each of the products.
39. Slide
60 seconds
40. Slide
60 seconds
Pretend you have opened a new business, CupCupCupCakes. Your basic business premise is that you will make custom cupcakes for people in your area. Using the diagram, map out how you will utilize each of the marketing functions to grow and maintain your business.
41. Slide
60 seconds

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