PEST analysis template

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The PEST analysis helps you focus on the big picture changes to your business environment, and the o

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Curipod creator studio

Updated a year ago

1. Slide
60 seconds
PEST analysis
  • Your business environment is always changing. These changes can bring new opportunities or challenges
  • Understanding these changes helps you to identify “Big picture opportunities”
  • For example: An upcoming election and change in government, may open a new market
  • The PEST framework helps you to focus on the big picture: politics, the economy, socio-cultural changes, and technology
2. Open question
240 seconds
Write down changes in politics, the economy, socio-cultural aspects or in technology, that might impact our business
3. Open question
240 seconds
Based on the top five changes from the last activity: Write down potential opportunities they create for your business
4. Open question
240 seconds
Based on the top five changes from the first activity: Write down potential threats they create for your business
5. Open question
240 seconds
Based on the identified opportunities and threats, which actions can we take to profit from or avoid them

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