SWOT analysis
Strengths, Weaknesses, Opportunities, and Threats
Q: Strengths: What do we do well? What unique resources can we draw on?
Q: Weaknesses: What could we improve? Where do we have fewer resources than others?
Q: Opportunities: What opportunities are open to us? What trends could we take advantage of?
Q: Threats: What threats could harm us? What is our competition doing?