What is a primary color in graphic design?
What is Color Theory in Graphic Design?
Color theory is the understanding of how colors interact with one another and how they create visual effects. It is used in graphic design to create balance, contrast, and harmony in a work. Color theory helps designers create eye-catching and impactful designs.
Color theory in graphic design
Hue: the name given to a pure color on the color wheel.
Tint: a hue plus white to make the color lighter.
Shade: a hue plus black to make the color darker.
Which color theory do you think is most important in graphic design?
- Primary Colors
- Secondary Colors
- Tertiary Colors
- Harmony and Contrast
Did you know?
The use of color in graphic design can help create an emotionally charged response from the viewer. The use of warm colors, like red, yellow, and orange, can create feelings of excitement, while cool colors, like blue, green, and purple, can create feelings of calmness. In an RGB color model, cyan, magenta, and yellow are the primary colors used to create all other colors.
What are the three primary colors used in graphic design?
Think of a graphic design that you have seen. What emotions did the colors used create for you?
Question: You are a graphic design expert and you have been hired by a local printing company to create an iconic logo. How would you design a logo that captures the company's mission statement?
Think about the company's target audience and values. Consider how you can use shapes, colors and fonts to create a unique logo. Research other successful logos and identify common elements.
On the next slide you will create the company logo. Choose two colors and two fonts that you would use to create the logo. Create a sketch of your design.
Question: You are a graphic designer for a local newspaper. You need to create a print ad for a new product. How do you design the graphics for the ad?
Think about the target audience. Research the product & its competitors. Create a design that stands out.
Create a poster-style ad design using a graphics software. Draw a comic book-style ad on the next slide.