Starter: What is the best way to market to 3rd Year students?
What is the primary goal of Promotion?
- To reduce production costs
- To enhance employee morale
- To increase brand awareness
You have the opportunity to time travel, but you can only go to the past or the future once. Which option do you choose?
- Travel to the past and change a single event in history
- Travel to the future and uncover the secrets of advanced technology
What examples of advertising have you seen in your daily life? How effective do you think they are?
Example: Sales Promotions
A supermarket offering a 'buy one, get one free' promotion on selected snacks for a limited time.
Example: Sales Promotions
A clothing store offers a 50% discount on all items for the next three days to celebrate its anniversary.
What methods of promotion have been used to sell products that you have purchased? What do you think influenced your decision to buy?
Summary Questions
Write your answers to these questions in your jotter... Suggest 3 methods of advertising. 2. Describe why a business should use both advertising and sales promotion. 3. What do you think the advantages and disadvantages of TV advertising are?
Which of the four Ps of marketing (Product, Price, Place, Promotion) do you think is most important to a successful business?
- Product
- Price
- Place
- Promotion