1. Poll
60 seconds
Would you rather be able to breathe underwater like a fish or have the ability to communicate with all sea creatures?
- Breathe underwater like a fish
- Communicate with all sea creatures
2. Slide
60 seconds
"Students will be able to describe target market, including segmentation."
Learning objective:
3. Word cloud
120 seconds
Describe a target market in a few words.
4. Slide
60 seconds
Target markets are specific groups of people companies try to sell their products/services to. Understanding target markets helps companies create effective marketing plans. Target markets can be identified by demographic (age, gender, religion), geographic (location, climate, population type), behavioral (spending habits, loyalty, browsing habits), and psychographic (hobbies, life goals, values) segmentation.
Target Market
5. Slide
60 seconds
Did you know that the average American household spends about $2,500 annually at Target? Target's main target market is millennials aged 18 to 34, but they also have a strong presence among Gen X and Gen Z shoppers. At any given time, Target carries about 100,000 different products in its stores!
Did you know?
6. Open question
180 seconds
Work together in pairs: What are some of the most common ways to group customers?
7. Drawings
450 seconds
Brain break: Draw a monster with multiple eyes, mouths, and legs.
8. Poll
60 seconds
What is the definition of target market?
- The general population
- The specific group of people that a product or service is aimed at
- The competition
9. Poll
60 seconds
Why is it important to identify your target market?
- To increase production costs
- To create more effective marketing strategies and improve sales
- To reduce customer satisfaction
10. Poll
60 seconds
What are the factors used to identify a target market?
- Personal preferences, Social status, Income level
- Age, Gender and Religion
- Demographics, Psychographics, Behavioural patterns
11. Poll
60 seconds
Which of the following is NOT a factor used to identify a target market?
- Business size
- Income level
- Geographical location
12. Poll
60 seconds
What are some ways businesses can reach their target markets?
- Social media advertising, targeted email campaigns and search engine optimization (SEO)
- Billboards and TV commercials only.
- Flyers and brochures distribution.
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